I don’t have any idea where this project is headed, but the genesis of it is pretty simple: bikes are amazing and people are amazing. I love how a bike can be obscenely recreational like a $10,000 carbon road bike that actually gets a fresh lube and wash after every ride, or it can be a cheapo big-box pile that hasn’t seen a wrench or lube in it’s lifetime, but has faithfully delivered. And the people who ride them are similarly diverse. They may love their bike like a family member or not. They may ride for fun, or necessity, but they’re on a bike and they’re out there.